arlo projects
OUR WORK
project
EXETER GOLF & COUNTRY CLUB GYM LAUNCH
7 Days
project goals
Promoting the Exeter Golf & Country Club in order to drive new members to their fitness gym that launched end of December 2024
Creative Content Campaigns, Videography, Photography
We helped them smash their targets — hitting 115% of the original member’s target.
To support the launch of their new gym, we developed a nine-part video campaign that spotlighted every corner of the country club. The campaign built momentum over several weeks, culminating in December with three high-impact promotional videos featuring local fitness personalities and a collaboration with the Exeter Chiefs. This final push created a buzz in the community and cemented the gym’s presence as a standout fitness destination.
At the end of 2024, we began working with Exeter Golf and Country Club to strategise and plan the launch campaign for their newly refurbished gym. Our goal was clear: to leverage the full scope of the club’s unique offerings to attract new members and generate excitement ahead of the gym’s relaunch.
Rather than focusing solely on the gym, we kicked off the campaign by showcasing the wider experience the club offers — from the rackets facilities and Wear Park Spa to the yoga studio, members’ bar, and both indoor and outdoor pools. We wanted to position the club as more than just a fitness destination — but as a lifestyle hub.
The final phase of the campaign zeroed in on the new gym itself. We produced three focused videos: one highlighting the cardio area, another dedicated to the weights section, and a third that captured the full space in all its upgraded glory. To top it all off, in early 2025, we launched a collaboration video with the Exeter Chiefs — giving the local community a powerful introduction to the new fitness space through a partnership with a beloved local team.
All of this had a great focus on high energy impactful videography that leaves an impression on the user and brings a modern element to their online platforms.
We define your businesses goals, what you’re looking to achieve and how our creative campaigns can help strengthen your offer, and attract the right audience to your business. This is the stage where we’ll outline the amount of deliverables and your lead time.
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Step Two
At this stage we’ll carry out the work, getting to know your business and using our strategies and team to create you a marketing campaign that will showcase your brands personality in its most authentic and true light.
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Step Three
We will deliver upon Step One, you have the freedom to deliver your campaign to your audience or we can do it for you! This is the most exciting step as you get to see your business showcased online through amazing content.