arlo projects
OUR WORK
project
THE HIDEAWAYS
On-going support
project goals
Create a cohesive online brand that leverages user-generated content to evoke a sense of serenity and slow living.
Transition bookings from Airbnb to a direct platform to capture additional revenue by reducing third-party fees.
Social Media Management, Creative Content Campaigns, Videography, Photography, Paid Social Media Campaigns
Grew the account from 0 to 5.5K followers within six months.
Created content that reached over 130,000 unique accounts and generated nearly 500,000 views.
Shifted 20% of bookings from Airbnb to direct channels, increasing revenue by reducing third-party fees.
Established a strong, cohesive, and recognisable brand presence on Instagram and TikTok through collaboration with over 20 UGC creators and the in-house content team.
In Spring 2025, we met with The Hideaways team to discuss their goals for launching a new collection of cabins in Exeter. While they already operated two existing cabins, this next phase marked the beginning of a new venture. One focused on promoting slow living for young professionals seeking to escape the fast-paced demands of everyday life and truly switch off.
The main challenges were clear: there was no existing online presence, the new cabins had no established customer base, and The Hideaways’ previous properties relied solely on Airbnb for bookings, a platform that carries high commission fees. To address these issues, we developed a targeted paid social campaign alongside a cohesive creative strategy designed to build a distinctive online brand. We leveraged user-generated content (UGC) creators to promote booking discounts and referral codes, driving trust and encouraging customers to book directly.
Each of these strategies has performed effectively and contributed to the gradual development of a sustainable, independent booking platform. The Hideaways is now building a brand that is recognisable, trusted, and revisited by returning guests.
As our 12-month strategy continues to deliver strong results, we are now focusing on retention, planning initiatives that encourage repeat bookings and foster long-term customer loyalty.
We define your businesses goals, what you’re looking to achieve and how our creative campaigns can help strengthen your offer, and attract the right audience to your business. This is the stage where we’ll outline the amount of deliverables and your lead time.
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Step Two
At this stage we’ll carry out the work, getting to know your business and using our strategies and team to create you a marketing campaign that will showcase your brands personality in its most authentic and true light.
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Step Three
We will deliver upon Step One, you have the freedom to deliver your campaign to your audience or we can do it for you! This is the most exciting step as you get to see your business showcased online through amazing content.