What Is A Pyramid Scheme?
A pyramid scheme is a fraudulent setup where participants are promised significant returns for recruiting others into the scheme, rather than selling genuine products or services. It relies on an unsustainable model, with initial investors at the top profiting while those below them lose money. Often disguised with false promises of easy wealth, pyramid schemes ensnare individuals into a cycle of financial loss and disappointment. Despite being illegal in many places and widely condemned, they persist through deceptive marketing tactics. Vigilance and skepticism are essential to avoid falling prey to these schemes, which prey on the unsuspecting and desperate.
Sound Familiar?
The UBC Faceless Digital Marketing is a new trend that’s appeared on Instagram. Mainly targeted at a feminine audience, faceless digital marketing boasts a promise of wealth and opportunity by selling you an online course that teaches you everything!
The catch with all these accounts is they’re not here to sell you the education in these courses they’re here to sell you one thing – and that’s the master re-sell rights. If you buy the course you have a master re-sell right to sell that course on and make 100% profit. So these individuals are setting up accounts, building up a following and then promising others they can end up like them as long as they buy the course and re-sell it.
Why Are They Faceless?
The premise of a faceless individual sounds quite sinister, and although the accounts look neutral and aesthetic, the truth is they are actually quite sinister. The reason this trend is so popular with not showing your face is because the legitimacy and intent behind these accounts is that of scamming other users to make a quick buck. Not everyone can be a winner in this space, there will certainly be people who buy into the courses and don’t end up selling any other courses on, and that’s where the people at the top of the pyramid scheme make their money. Â
I would also be highly cautious that those accounts selling the courses are being truthful with their sales, the chances are if the account has less than 1000 followers and they’re boasting over 10k in sales, they’re probably lying to try and get more people on board.
Should I Start?
We can’t stress this enough, but no do not buy into these schemes. They border on illegal and they’re also incredibly immoral, if you’re comfortable knowing that every £/$ you make has come from someone else losing out based on the lies you provide on Instagram, then by all means start.
This is a phase and it will blow over, eventually people will become more aware of these schemes and not risk such a large amount of money with the promise of making sales.Â
I would advise any to be cautious of business’ or individuals selling online courses, usually their main source of income is regurgitating information that’s free and easily accessible to anyone online that looks for it. There is some great educational content on platforms online like Udemy, Masterclass or Maestro.
